the mcdonald’s monopoly game is an example of which type of promotion

However, since its inception the campaign’s promotion has become less linear (newspaper ads, radio, and TV) in nature and has become one of the most successful IMC strategies among the fast food industries. The popularity of the game still rings true today. When it was first introduced in 1987, The McDonald’s Monopoly campaign increased sales by 40%, despite the fact that actually winning a top prize was around 250 million to one.

It’s that time of year again where McDonald’s launches its 6-week monopoly campaign (otherwise known as the flimsy excuse for us all to rationalise buying McDonald’s for purely economic reasons….). In order for IMC plans to be effective and therefore successful It is important that they follow the 4 C’s of an IMC plan, and no one does this better than McDonalds!

In recent times Integrated marketing communication (IMC) plans are a commonly used marketing strategy that co-ordinated various promotional methods that reinforce each other to deliver a unified message.

The mcdonald’s monopoly game is an example of which type of promotion